"People who want to stand out at work or face a job crisis increasingly turn to career coaches. There are now an estimated 10,000 coaches nationwide, up from 5,300 in 1998."
- The Wall Street Journal, 6/26/01

"Almost overnight, it seems, executive coaching has turned into an industry. And business is booming."
- Training, 3/1/98

"For years, business people have used corporate coaches to help their companies work more effectively. Now, an increasing number of individuals are turning to coaches for help in finding balance in their personal lives."
- The Spokane Spokesman Review, 12/15/98

"People usually turn to coaches for professional and career growth. They want help in setting goals, solving problems or acquiring new skills. But business coaching often leads to personal insights. Clients are better able to deal with obstacles and change. It's easier to balance work life with their personal life. And in some cases, it gives them the courage to pursue dream."
- The Arizona Republic, 10/31/98

"The coaching relationship also has a unique structure. After an initial assessment of the client's situation, the coach and client set specific goals for the client. In each subsequent meeting with the client, the coach determines what goals have been met and why other goals were not. Different set of goals is agreed upon for the following meeting. The coach prods the client to keep to the action plan."
- The Business Journal, April 1999

"Today's managers, professionals and entrepreneurs are hiring coaches to help them with time management, a change in career or balancing their work and personal lives."
- Fortune, 9/28/98

"Using [coaching] instead of sending executives and managers to seminars two or three times a year can be more beneficial to ongoing career development, not to mention less expensive..."
- "Coaches Pump Your Career into Shape," PC Week, 12/20-27/99